Who we are
Behind The Aisle runs this website and the planning workspace inside it.
Behind The Aisle (“BTA”, “we”, “us”) operates thisisbta.com, including our Planning Guides, Planning Tools, The Heirloom Edit and your planning profile. This policy explains how we handle personal information when you use any of them.
What we collect
Only what we need to run your account, save your planning, and improve BTA.
We collect information you give us, and a limited amount of information collected automatically when you use BTA.
- Account
- Your name, username, email address and password (stored hashed, never in plain text), or the name, email and account identifier Google shares if you sign in with Google.
- Profile
- Your planning role (bride, groom or planner), home city if you add it, and your email preferences.
- Events
- Event names, types, dates, locations, estimated guest counts, budgets and notes you add.
- Saved items
- Planning Guides you save and the results of Planning Tools, such as budgets, timelines, guest lists, run sheets and vendor briefs.
- Heirloom Edit applications
- If you apply to be part of a production: your name, business name, vendor type, location, social profile, website, email, phone and the statement you write.
- Usage
- Pages viewed, tools opened and items saved, linked to a temporary browsing session rather than your name. Our hosting provider also processes standard technical data, such as your IP address and browser type, to deliver and secure the site.
How we use it
To give you your planning workspace, keep it safe, and make BTA better.
- Run your workspace
- Create your account, store your events and saved items, and make them available when you return.
- Improve BTA
- Understand which Planning Guides and Planning Tools are useful so we can improve them and decide what to build next.
- Communicate
- Send account and security messages, such as sign-in codes and password resets, and planning emails only if you have opted in.
- Productions
- Review Heirloom Edit applications and contact applicants we would like to work with.
- Protect
- Prevent fraud and abuse, and keep BTA secure.
Information about other people
You may enter details about guests and others; please only add what you have a right to share.
Some Planning Tools, such as the guest list and run sheet, let you enter names and details about other people. We store this information only to provide the tool to you. It is never visible to other BTA users, and we do not contact those people.
What we don’t do
We don’t sell your personal information or share your events with vendors.
We do not sell or rent personal information. In this version of BTA, we do not share your events, budgets or saved items with vendors, and we do not use your information for advertising on other websites.
How long we keep it
As long as your account is open, then we delete it.
We keep your information while your account is active. When you delete your account, your profile, events and saved items are deleted immediately, except where we need to keep information to meet legal obligations. Backups are cleared within a further 90 days. Heirloom Edit applications are kept for up to 24 months unless you ask us to delete them sooner.
Your choices and rights
You can access, correct, export or delete your information at any time.
You can update most of your information, or delete your account, from Edit profile. You can also ask us for a copy of your information or to correct it, and you can unsubscribe from planning emails at any time from Edit profile or using the link in any planning email.
Depending on where you live, including California and the European Economic Area, you may have additional rights. We will respond to requests within the time required by applicable law, and we will not treat you differently for exercising them.
Security
We protect your information with industry-standard safeguards.
Data is encrypted in transit and at rest, passwords are hashed, new accounts confirm their email before use, and each account’s planning data is accessible only to that account. No system is perfectly secure, so please use a strong, unique password.
Children
BTA is not intended for anyone under 16.
We do not knowingly collect information from children under 16. If you believe a child has given us personal information, contact us and we will delete it.
International transfers
Your information may be processed in the United States.
BTA is operated from Maryland, in the United States. If you use BTA from elsewhere, your information will be transferred to and processed in the United States, with safeguards required by applicable law.
Changes to this policy
We’ll tell you before material changes take effect.
We may update this policy as BTA grows, for example when we introduce vendor features. We will update the date at the top, and for material changes we will notify you by email or in BTA before they take effect.